Many small businesses are under the misconception that television advertising is too costly. This is not the case anymore in the Seattle-Tacoma-Puget Sound television market. In fact, you can purchase a cable advertising commercial for as little as $4. However, on average, you can expect to pay somewhere between $4 and $25 per 30-second commercial, a.k.a. television spot, depending on the television networks you choose and time of day your spots air. Our Job as your advertising agency is to help you select the best value for your dollar.

For example, if you’re buying cable in Eastern Pierce County, where I live, you could advertise on The CNN from 5 a.m. to 9 a.m., Monday through Sunday for approximately $6 per 30-second commercial. Not bad! Of course, you need to be certain your target audience watches CNN. Or you could advertise on CNBC during their popular Squawk Box segment from 5 a.m. to 9 a.m. Monday through Friday for approximately $5 per 30-second commercial. You could also try TLC during Trading Spaces from 11 a.m. to 2 p.m. Saturday and Sunday for only $15 per spot.

Value Added Bonus
One of the intrinsic benefits of television advertising is what I call the “enhanced credibility factor.” Just by advertising on television, you elevate your business higher than your competitors’ because “you’re on TV.” When you advertise on television it makes people take you more seriously, unless of course your commercial is poorly made. And this is often a real danger when working direct with the local cable company. We have several professional production companies that can develop your company a professional commercial at a budget you can afford.

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