The growth of your business is basically determined by the following five factors:

1. Total Market Potential: How much will be spent by the public in your product or service category this year? What is the depth of your current market penetration? How many dollars remain on the within you marketing universe?

2. Branding and Advertising Development: How well do you sell your uniqueness. What is the Impact Quotient of your ads?

3. Media Plan: How efficiently are your ad dollars being invested?

4. Competitive Environment: How good are your competitors at what they do?

5. Competency: How good are you? Is your product or service special? Are you special? Is your company special? We think you are, but you need to carry the message all the way through from advertising message to follow-ups after the sale. We're counting on you for Number 5.

Ultimately, the return on your advertising investment is determined by two things:

What is the impact quotient of your message?
How compelling…How memorable…How sticky is your message?

How efficiently are your dollars being spent?

We spend your dollars more efficiently and put together a more effective media plan so that you reach more people, and reach them more often.

How are we paid?

1. Like most advertising agencies we bill creative fees by the hour and work out a media buying plan with you that fit your situation and needs. In many cases we rebate a portion or all of our commission to you and work on a retainer basis. This means bigger saving to you the client. But not the Wizards of Ads. Our income isn’t tied to your ad budget. Our compensation is tied strictly to your growth.

2. If your company qualifies, we set up a monthly fee, and within that fee there are no charges for media buying, creative work, web development, or consulting. Then at the end of your year, we look at your gains gross gains. If your gains are 20%, we get a 20% raise. If you double your business, we get a double in salary. We are highly motivated by your growth and profits. Call us 206-686-1044 for more information on this plan.

3. We are delighted to take on project work. Some companies simply need us to develop a website or a Television commercial. We write direct mail and produce radio commercials too. Whatever the need, we can work on a project basis for certain kinds of situations. ( Political Included.)

Your share of market, depends on your share of mind.

Have a productive day,

Robert Zink

Adstar Advertising Inc.

www.seattleadvertising.com